What’s this selling?

I saw this story online the other day and thought, OMG what is it selling?!  Calvin Klein\’s Racy Ad.  Had I just seen this billboard walking down the street, I would have had to stop and pick my jaw up off the ground!  For those that don’t want/can’t go to the site, here’s the billboard I’m referring to…


It is on display in the Soho neighborhood of NYC.  Of those that have seen this ad and took a little survey, over 40% of them said this was pornography and should be taken down.  Turns out that the commercial that was also part of this ad campaign has been banned from American TV because it was “even more sexually charged”. 

I realize that Calvin Klein has always had “racy” ad campaigns and that they’ve always pushed the envelope, but I think this goes too far.  What does this say to the teenagers out there?  Wear CK and be the hottest thing since sliced bread that nobody can keep their hands off of?  Wear CK and your life will be one hot sexy party?  Wear CK and get it all the time?  Who are they kidding?!  This, to me, looks more like an ad for multiple sex partners than for a pair of jeans. 

It will be interesting to see how long this stays up, but I’m guessing since it hasn’t come down yet, it’s there to stay.  What do you think of the billboard?  Would you want to look at it every time you went outside?  Would you want your kids seeing it every day?  Bravo CK, you got what you wanted; everyone talking about you.

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20 Responses to What’s this selling?

  1. SKL says:

    I will never by CK jeans. Not that I ever have, but even if it was 50c at the Salvation Army I wouldn’t. This is about the most irresponsible “permitted” / “intentional” thing I’ve ever seen in public.

    But, this only reinforces the liberal “sex education” (aka anything goes, the sooner the better) that our kids will be getting in school, starting in Kindergarten. I’m not sure what’s sadder – having this wordless billboard that we can talk to our kids about, or having their teachers read to them about “Prince and Prince,” etc., without knowing precisely what’s going on so we can give them our perspective in real time.

    But yeah, kids aside, what are they even trying to depict? What’s up with the dude on the floor? Don’t answer – if there’s something I’m “missing,” I’d like to keep it that way.

    It’s sad to see what the world is coming to.

  2. shanef says:

    I’ve never bought ck jeans. That ad is pretty racy!! All they wanted from it was exactly what they got, everybody will talk about it. It’s like when Dennis Rodman married Carmen Electra, all they wanted was everybody to talk about them. Any publicity is good publicity!! It doesn’t really bother me but I wouldn’t want little kids to see that!

  3. You’re right. If you took out the name, you wouldn’t know what this add was for. Even with the name you are still left thinking, what this is really for.

  4. THAT is an ad for JEANS? Hard to tell. It’s sending out the wrong message to people.

  5. Tony says:

    My 1st guess was a safe sex ad for condoms or something similar.
    Disgusting & disgraceful….
    Shame Calvin Klein, shame, shame, shame on you

    • Joy says:

      I read much more behind that “sigh” M.

      • mssc54 says:

        Yeh Joy, I was afraid I wouldn’t have the time to finish the rant I wanted to start here.

        Female: Do you want to have your way with me?

        Male: Gosh! Really? Can I?

        Female: You bet you can. There’s only one catch.

        Male: Anything, just name it!

        Female: You have to buy at least one pair of Calvin Kline jeans.

        Male: If I buy 7 pair can I have my way with you for a week? Do you have any slutty sisters too for my friend down there touching himself?… The guy that shaves off all his hair and can’t get himself to zip up his pants.

  6. nikki says:

    I haven’t boughten a pair of CK jeans in years. This ad is way to racy. It looks more like a ad for casual encounters or condoms, not jeans! My goodness our children are seeing this. It’s bad enough we have to watch what our kids watch at home but now random billboards out on the streets aren’t even safe to let your kids see. Sad really! You got 3 guys, one girl and all look like they are either about to have sex or just had sex with each other! Sick!

  7. pammywammy says:

    Its a little too much for me.Its sad to see that.They went a little too far.Kids should not be seeing stuff like that.I think they did do this to get peoples reactions and it will be good publicity for there company.

  8. starlaschat says:

    Sex sells, it’s too bad that is what ads use to sell their stuff. Have you seen the yogurt commercial where she’s walking down the isle sucking down a yogurt and wiping her chin? It’s on all the time here on my one good channel. Anyway it’s apparent to me that sex sell.

  9. Just a Mom says:

    My youngest daughter, who is 9, touched on good & bad ads during her religion class at school towards the end of the year. We have had a number of talks since then about what the company is trying to sell and whether or not the ad was appropiate or not.
    Personally I go out of my way not to buy things from companies that feel the need to advertise like this.

  10. Joy says:

    This just appalls me. It makes me sick. I know CK likes to push the envelope but this is really to far. They were talking about his on The View and four out of the five thought it was in VERY bad taste and shouldn’t be allowed. The fifth countered with “you don’t have to look at it.” WELL…..how can you not? What are you supposed to do while walking with your child?? Put them in a headlock and forcibly drag them past it? Come on, get real! Apparently it’s in the subway too so what are you supposed to do? Is nothing left for the imagination anymore?

    I don’t believe in censorship but this ad is beyond me and it’s not “our” choice when it’s shoved down our throats. We can’t “change the channel” or “not buy it.” It’s in our living environment. If there isn’t some kind of a crack down on stuff like this, what will be next? We can’t let this kind of thing become the common thing. Let our children be children. Time goes by fast enough as it is and they don’t need to see this kind of thing while riding a subway or walking down a street.

    Great post Sue.

  11. Sue says:

    I have never purchased a pair of CK jeans and now, I never will. WTH is wrong with some people? I will bet that female model is maybe 16. Who signed that consent form for her to be topless on top of some dude?!!!!! I realize modeling is a cut throat business and everyone makes their own choices about how much to disclose, but this is to much.

  12. birdpress says:

    I thought I’d be considered a prude for thinking that is over the top. I’m glad I am in good company!

  13. Tosha says:

    dontcha know that if you wear CK jeans you’ll be sexy like that!

  14. Era says:

    It’s disgusting. And when the models are larger than life on a billboard, it just makes it more intrusive.

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