I saw this story online the other day and thought, OMG what is it selling?! Calvin Klein\’s Racy Ad. Had I just seen this billboard walking down the street, I would have had to stop and pick my jaw up off the ground! For those that don’t want/can’t go to the site, here’s the billboard I’m referring to…
It is on display in the Soho neighborhood of NYC. Of those that have seen this ad and took a little survey, over 40% of them said this was pornography and should be taken down. Turns out that the commercial that was also part of this ad campaign has been banned from American TV because it was “even more sexually charged”.
I realize that Calvin Klein has always had “racy” ad campaigns and that they’ve always pushed the envelope, but I think this goes too far. What does this say to the teenagers out there? Wear CK and be the hottest thing since sliced bread that nobody can keep their hands off of? Wear CK and your life will be one hot sexy party? Wear CK and get it all the time? Who are they kidding?! This, to me, looks more like an ad for multiple sex partners than for a pair of jeans.
It will be interesting to see how long this stays up, but I’m guessing since it hasn’t come down yet, it’s there to stay. What do you think of the billboard? Would you want to look at it every time you went outside? Would you want your kids seeing it every day? Bravo CK, you got what you wanted; everyone talking about you.