Why Are Jingles So Catchy?

Anyone seen this??

Now, if you can listen to that jingle and not have it get stuck in your head, I envy you. My youngest grandson sings this NON STOP and I can’t help but find it hilarious. He’s also getting really good at using it when maybe testing certain boundaries and then I can’t help but crack up but that’s a whole nother post.

This was on Good Question right after a night of Christopher singing this jingle and it was the same jingle they were using in the story. What makes jingles so catchy? It pretty much says they want jingles to be simple enough for a toddler to be able to sing them. They want them easy enough to remember as a nursery rhyme. What they don’t want is for them to be used “too” often. They don’t want people to hate the commercial or have it get to obnoxious.

They also said very good jingles can stick with us for decades. Off the top of my head I can think of “Clap on..clap off…the clapper. “Hold the pickles hold the lettuce special orders don’t upset us.” “Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.” I can also sing off a lot of them for small business’s around here.

One night last week I actually woke up in the middle of the night singing “give me that fillet o fish, give me that fish!”

What about you guys? What jingles get stuck in your head and how many can you remember?

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32 Responses to Why Are Jingles So Catchy?

  1. Joy says:

    I also remember the Slinky one, “what walks downstairs, alone or in pairs.”
    Brylcreem’s “a little dab will do ya.”
    Alka Seltzer, “plop, plop, fizz, fizz, oh what a relief it it.”
    United Airlines “fly the friendly skies of United.”

  2. Sue says:

    I don’t know how many I remember off hand, but that Fillet o’ Fish one makes me laugh every time! And to hear Christopher sing it is a riot!

    • Joy says:

      It really is so funny to hear him singing this one in particular. I love it when he says “what if it was YOU hanging up on that wall!!!” I LMAO every single time.

  3. SKL says:

    Since I don’t really watch TV or listen to much radio, I have to dig into the archives to think of a jingle . . . . Hmm, I guess I’m just not a jingle person right now.

    I remember when I was a little kid and my brothers and I would repeatedly play a jingle on the piano – “n-e-s-t-l-e-s, Nestle’s makes the very best, cho-co-late.” Do you remember that one? I’m pretty sure my parents weren’t too in love with it after a while . . . .

    I guess if the jingle and the visual are done well, a subconsious “feel-good” connection is made whenever you see or hear the name of that product. Remember the one, “Hershey is, the great American chocolate bar.” It isn’t exactly the most creative sentence, but the way it was set to music and paired with visual images made you feel like eating a Hershey’s bar was a key to warm fuzzy feelings. Ditto for “Live Saver’s, a part of living” before that got old and tired.

    Actually, it’s funny how many childhood memories come up when I think of “jingles.” Mostly memories of imagining how life could be, since we didn’t have money for all those luxuries! But still, they are fun memories. (Not that they make me buy those products now that I have money . . . .)

    OK so you asked how many can we remember . . . do you recall . . .

    Hot dogs, Armour hot dogs, all kinds of kids love Armour hot dogs; big kids, little kids, kids that ride on pops; fat kids, skinny kids, even kids with chicken pox, oh hot dogs, Armour hot dogs, the dog kids love to bite!

    There’s nothing like the face of a kid eatin’ a Hershey bar . . . .

    Oh a kid’ll eat the middle of an Oreo first, and leave the chocolate tastin’ outside for last.

    Melts in your mouth, not in your hand.

    Now and later, blablablablabla, Now and later, blablablablabla, eat some now, save some for later, eat some now, save some for later, …..

    At McDonald’s, we do it all for you.

    Oh heck, I’d better stop now, this could go on all night . . . .

    • tony bonn says:

      “Hershey is, the great American chocolate bar.” It isn’t exactly the most creative sentence…”

      au contraire….the sentence is superb….it’s lean and packed with a message – and creative to boot….

      one of the finest commercials of all time imho

  4. SKL says:

    Oh, and my brothers had endless fun with “I wish I were an Oscar Mayer weiner” except they slightly changed a couple of the words . . . .

  5. Vicki says:

    OMG that filet fish song, grrrrrrrrrrrrrrrrrrrrrr
    I woke up the other morning singing that song lol

  6. Laura says:

    I deliberately did NOT watch that video. I’ve got enough nonsense rolling around in my head….

    Ok, jingles.

    That stupid “moobitee, moobitee” McDonald’s commercial from the Olympics is the most recent one that won’t leave me alone. You know, the one with the parents trying to race home to give their kid a happy meal?

    “Gimme a break, gimme a break… break me off a piece of that Kit Kat Bar”

    “Gimme a river, gimme a Dew. Gimme somethin’ simple and true, all I need is sunshine and cool, refreshing Mountain Dew, yeah!”

    “Hud-son 3-2-7-hunnndreddddd” (Chicagoans will remember that one)

    “Have a Coke and a smile”

    (great. now my brain has latched onto the Mt. Dew one, and I can’t think of any more. I’m sure I’ll be back tho…)

  7. Nikki says:

    The FreeCreditReport.com jingle is in my head all the time! F to the R to double E Credit Report.com baby! In my head ALL the time!!! The fish fillet one cracks me up, and I’d love to hear Christopher sing it!!! Even as annoying as jingles can be if you remember them, good or bad, then their job is done!

  8. Lucy says:

    Short jingles usually don’t get stuck in my head, but the longer ones (such as the freecreditreport.com) always get stuck in my head. Can’t think of any others off the top of my head ….

  9. Joy says:

    Check out this old Chiquita Banana commercial from the 40’s. I’m laughing my butt off!!!

  10. I remember lots and lots of jingles from the radio here – Hebrew commercials, so sadly I can’t quote them, but they’re for things like AIG, meds for aching bones and morning-after pills! LOL! A lot of the small businesses here have really BAD jingles that don’t stick with you, so it’s usually the outside companies that can pay enough for the better jingle writers I guess.

  11. Joy says:

    This is from Darryl.

    “Hi I love that commercial this is the one I remember more.”

  12. pammy wammy says:

    🙂 You guys made me laugh just reading your comments 🙂
    Yes the oscar meyer wiener one was the funniest by far too me.My boys sang it lots and made up there own version too 🙂 🙂 🙂

  13. Gary says:

    I have always remembered the Oscar Mayer bologna jingle for a few reasons. It’s OBVIOUSLY catchy but Oscar Mayer bologna is made about 5 miles from my house and has been for like 50 years now. Many of my friends’ parents worked in that bologna factory while I was growing up and my buddies son works there now. LOL

  14. jingles says:

    Jingles are an advertisers dream. There are no mental defenses for them. Even if you hate them – they still play in your head. If you can dodge that bullet, your kids will sing them for you! Just surrender to the music (saying that with my Phantom-of-the-Opera voice)

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