I don’t know if you guys know who Joe Mauer is or not but he’s the catcher for the Minnesota Twins and most Minnesotans love and adore him. He was recently given a HUGE contract and it looks like he’ll be with us for the duration of his career. The best part of Mauer is he’s a hometown boy. Born and raised here with a very normal and traditional family. He was also just given a contract for Kemps. Here is the new commercial with Mauer and his mom. It’s just darling.
Then we had this Good Question on the first day this commercial aired. We all know that athletes as well as movie stars and musicians have all endorsed products but does it affect if you’ll buy that product or not? I mean, I’d buy Kemps ice cream with or without Mauer pitching it but that commercial might make a decision for me if I was deciding between a Kemps or non Kemps flavor of ice cream just because I’d think of this and smile.
This goes back a long way as far as athletes are concerned. How far back can you remember athletes pitching something? I guess it works both ways. It could be a liability. You have to be really sure of your celebrity. I’m sure everyone thought Tiger Woods would be a good role model forever but look what happened there. When he fell, he fell big.
So, what’s one of your favorite “star” ads and did it make you buy the product?