I am well aware that, in the past, I have been less than patient with the ridiculous number of pandering and arrogant PSA’s that litter my talk radio throughout the day. It is appalling how many times there is someone coming through my speakers, telling me how to live, how to eat, that I should adopt, how to be a better parent, etc., etc., etc. Most of the time I try very hard to tune them out before I start a rant in my head about how idiotic they are.
But once in a blue moon, one comes along that is so clever, it demands your attention. This ad for “anchor, tether, latch” – making sure that your carseats are properly seated in your car – is one such ad. Give it a listen: (really, go listen… it’s worth it. I’ll wait…)
The first time I heard this, I tuned it out until the little boy yells, “Farting!!” That kind of grabs your attention. I wanted to hear it again, but of course, it’s an ad, not a CD, and I couldn’t hit “repeat”. So I vowed to listen again. And it happened about six times like that, until I had trained my ear to listen for that little kid’s voice, and once I did, I laughed out loud. It’s a very clever ad. I wish ALL PSA’s were like this one.
So why am I writing this? Not just to publicly praise the Ad Council for finally getting it right, although they do deserve praise – they have so little success. No, it’s because of the personal connection it has to my life.
Did it remind me to make sure that Josh’s carseat is seated properly? Nope, he’s in a booster.
It reminded me to check the actual backseat of the truck. And here’s what I found:
Yep. Those are boogers, smeared ALL OVER the armrest on his door. Homeboy’s* got some serious cleaning to do…
*this phrase inspired by Pioneer Woman’s posts on Charlie, her misbehaving basset hound.
OMG!!! I can’t even think about this right now!!!! I’m sure my kids never did anything like this!!!!!!!
OMG!!! I’m sorry, but laughing at the same time!!! Thats so darn funny… 😀
AHHHHHHHHHHHHHHHH!I’m so grossed out but it’s so funny too!!!So sorry you had to find that laura,lol!
Can’t listen, sorry. My kids so far have been guilty of rolling down the windows and getting road salt / mud on the edge of the seat (under the car seats). For the most part they don’t do too much damage. Their biggest infraction is wanting me to pay attention to them back there – “Mom, is this Bernardo in this picture? Mom, why did the singer say “___”? Mom, blablablabla (repeated 5 times until I can actually hear what they are saying, at which time it’s not relevant any more).
OMG! AHHHHH!!!!!!!!!
Well it’s better there than in his mouth, right????? 😉
Absolutely. Also better than the decorations on his bedroom wall, which he proudly showed off to me several months ago. My name is Laura and my son is a Booger Boy.
Love your sense of humor! I didn’t read this before I commented.
That picture was probably not the best thing to look at while I’m eating.
Eeewwwwww!!!!!!
The ad was cute!
Oh, and for the record… that white is *not* trim. It’s road dust. That stuff permeates every fiber of my being. One of those things they don’t warn you about when you move to the dirt roads…
In ADDITION to the wall? He’s a busy lil digger, isn’t he?
oh. my. gosh. you have no idea!!! I blame his father. It’s always the dad’s fault, right?
yes, yes it is. We all know they learn that stuff from the dads!