Hail to the “V”

Watch this commercial and share your thoughts with me. I’ll keep my opinion to myself, just for a little while. I’m curious to know what you all think.

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25 Responses to Hail to the “V”

  1. Joy says:

    Well. Okay. Since you asked. I don’t think there should be commercials on TV for stuff like this. At least not during the time small kids are watching TV. I think there’s a time and a place for everything and during prime time, I don’t think there should be “if you have an erection for more than 4 hours, you should see a physician” or anything else you should need to explain to a child who’s probably not old enough to understand in the first place. I just don’t. I’m not sure if it’s because I’m a prude or if I’d like kids to be kids a little longer than they seem to be. They’re getting older at a younger and younger age all the time.

    The other thing is, I don’t believe in these products. I know this may be TMI but my mom used to get a lot of bladder infections and the doctor told her NEVER to use douche’s or bubble bath. That it’s very unhealthy and unnecessary to “clean” our insides with a perfumed product and that could be a problem in itself. I can say I’ve never used one and I’ve never had one yeast infection or an infection of any kind and I think it’s wrong to teach people you need to use stuff like this when our bodies take care of themselves for the most part.

    Stepping off soapbox now.

    • drcd says:

      What’s the big deal besides women should know that using these feminine products will increase their risk of vaginal and bladder infections. The “V” is a self-cleaning and does a good job with keeping odor down. If there is an odor, a doctor’s appointment is needed.
      Other than that, I think the commercial is rather clever because many have fought and battled over the”V” so what? Relax people!!!

  2. mssc54 says:

    So those large lances were phallic symbols?

    And since you brought up the “call the physician if you have a four hour friction thing”… just who is the physician being called for?

  3. SKL says:

    Yikes. Even without sound, that commercial grossed me out.

    I heard of one not long ago that suggested that if you want to succeed in a job interview, you should use some feminine wipes beforehand. WTH??

    I agree with Joy – that product is unhealthy to begin with.

    As for the “hail to the V” theme and the underlying attitude – this is perfectly in keeping with trends in our society. Everything is about sex, the earlier and more often, the better. It matters not one whit if the man (or woman) is anything to you beyond momentary physical pleasure. This is why I don’t let my kids watch TV, and I don’t know when I will. Someday I will have to talk to them about all of this and show them my utter disrespect for large categories of people.

  4. Sue says:

    That was a little much. I also wish these types of commercials weren’t on during most of the viewing day. This product is unnecessary, just like colon cleanses and any other thing that claims to cleanse your body of harmful buildup. Our bodies work just fine on their own.

  5. Nikki says:

    Well, I am glad I’m not alone…I thought it was TOO much for TV! While I’m sitting here with my 11 year old, especially! I couldn’t believe what I was seeing. I had to rewind and watch it again. Not only do I think the concept of the commercial was inappropriate I also don’t think there is ANY need for commercials for this stuff at all! As women, we ALL know IF we want these products, where to get them and what they do.

    How, as viewers, do we stop these ads?! Complain? To who? I’m sure it’s a losing battle!

    • Joy says:

      I just don’t know Nikki. I wasn’t sure what you thought of this and I’m glad I didn’t hurt your feelings. I just think things get worse and worse and we are slowly getting desensatized to it all. We get “used” to it. All I can say is I’m glad all I had to deal with were very minor Midol commercials. This stuff never used to be on.

      I don’t know who to complain to. Whether the network or the product or both. I do know if they see enough people unhappy or a loss of viewers, they might rethink it. It’s just tacky and it makes people think women are dirty. It’s just an inappropriate ad for “middle of the day” tv.

  6. Laura says:

    (haven’t read any other comments yet. Wanted to get mine down first)
    First reactions:
    Nice production… awesome ninja skills. GORGEOUS Freisan!! (the black jousting horse)

    And then… What. The. Hell??? Man, oh man, am I sick of the “V” worship that’s been going on for the last couple of years. If guys walked around saying “penis” this and “penis” that, I’m guessing they’d be socially slapped around. But suddenly, it’s cool and hip to be using slang like “Va-jay-jay” (thank you Oprah). They seem to be particularly fond of using the “V” word on a certain blog that some of us read.

    It’s tiring. It’s crude. Yeah, it’s there. Yeah, girls have “issues”…. “down there”. But honestly? A friend of mine said it best. Some things are just better advertised by word of mouth. It’s just… ugh.

    • mssc54 says:

      The “V” is who they are today because of all the President Bush bashing. Do you think they will ever thank him?! Noooooooo, of course not.

  7. Laura says:

    Oh, and the other thing… the more I think of it? The more I’m convinced that this ad is directly targeting YOUNG BOYS. Why? I don’t know. But I think this because it’s an adventure-kind of a deal… who is attracted to battle? You’ve got ninjas and knights duking it out. The women are there, but they’re not front and center. It’s the guys in this huge production, and they’re fighting. I know plenty of little boys who are going to stop everythign they’re doing and watch this. Little girls? They won’t care! There are really no princesses or girly things to attract their attention!

    And half the women I know would find this insulting and sexist, so they’re not going to watch it either! So just *who* is the target audience here?

    • Joy says:

      You’re so right about the little boys dropping everything to watch this. What’s with that? That makes it so much worse.

    • Sue says:

      I thought the same thing Laura! At first, I thought it was an ad for guys until I saw the woman do the V sign. And then I wasn’t quite sure what it was going to sell, maybe little blue pills!

  8. Phyllis says:

    My first reaction to this is ….. you’ve got to be kidding me! Ok, I admit, I don’t watch Oprah, or most prime time t.v. so I haven’t seen this one. But, come on, let’s get real here…. does everyone have to be exposed to this type of crap? As most everyone has mentioned, this type of “cleansing” product most often causes problems in women who use it! UTI’s, bladder infections, etc. Our bodies were designed to cleanse themselves!

    The other thing that really bothers me is this: why feminine cleansing products? Are “they” trying to imply that a showered/bathed female body is somehow nasty? Where are the “male” cleansing products? What? We need these things but men don’t? It’s insulting!

    The power of the V? The center of the universe? Wars are fought over that part of anatomy? Ridiculous! Now it’s the main attraction in life as we know it? People need to grow up!

    And you’re all right, it’s the little boys that will be attracted to the action in this commercial.AAANNNDDD start asking a bunch of questions that would better wait until a more age appropriate time.

    Personally I find the commercial in very, very poor taste, and it’s dropping women into the “sex object” role once again! I hope women will boycott this company since I have absolutely no idea who to complain to!

  9. Sue says:

    I think you’d complain right to the company. Not sure if they’d do anything about it, but I have heard of ads being pulled b/c many people complained.

  10. Ellen says:

    I am not sure, after reading all your comments first, I will not watch this video. But what I do not understand is, why isn’t there some kind of National Commercial Code Agency. I do see so many commercials on TV on time, what can be watched by little and older kids, and they are or gross, sickening, sexism etc.. In this, for European standards pretty conservative country, they expose their citizens to some subjects that are out of proportions. In Holland, (which is to my opinion, way too liberal in many cases), commercials and movies with sexual tinted subjects, violence etc. are not allowed before 10 PM.

  11. avomnia says:

    MSSC, I thought the SAME thing about the jousting lances!

    I can see everyone’s viewpoint, but here’s my two-schillings:
    Incredibly creative. about halfway through I pretty much understood what they were talking about, and yet I find it powerful that they could build such drama around the issue without a single utterance of the word. Moreover, it’s completely true. Women have always held sway over men.

    The end is lighthearted compared to the build up, but serves to elegantly underscore the product.

    I liked it . . . but then, I don’t have one.

    • Laura says:

      Like I said… it appeals to the male in the audience. I agree with you – it’s incredibly creative. Great production. But women, by and large, don’t go for the whole “adventure/fighting” thing. They couldn’t care less about the ninjas, and you saw my response… “pretty horses”

      The “Target Market” is those who are most attracted to/stimulated by the commercial. This commercial is turning women OFF, and turning men ON, which means that it is ridiculously ineffective. Because even though we’re discussing it? Not a single woman here was compelled to go out and buy the product. So, advertising “fail”.

  12. TINA says:


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