You’ve just been hired to a promotions position at Kellog Co. What would you put in a new breakfast cereal box as a gimmick?
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I’d make the packaging (the inner bag) a ziplock so you could reseal the cereal in.
Still working on a “gimmick” though…
I don’t know. I might bring back some of the game like things that came in cereal when I was a kid. Something to do while we ate. Remember those tile puzzles that you had to slide into place. Numbered tiles from 1-9. Does anyone remember those? Or those drawing tables with that plastic film that when you lifted it up, it disappeared.
I also find boxes so boring now. We used to be able to eat the whole box and find something new on it to read before it was empty. There’s so much advertising on them now.
Laura’s idea about the ziplock bags is a wonderful one. I wrestle with those stupid bags.
My kids would be thrilled to find stickers or temporary tattoos in a cereal box. Or any tiny little stationery thing. How about a tiny lego car?
Josh would go ballistic over a Lego Car.
I’m kinda with Joy on this one. Something that is not blatant advertising, and something that would make you think on the outside of the box. Even with the cereal boxes that have something like that on the back? It’s a “game” or a “puzzle” that Josh has done in three seconds. How about one of those hidden-picture deals, but one that’s actually challenging, so you have to actually LOOK for the items?
Or word games, fun word puzzles, something like that.
I used to love the hidden picture things. I could eat a couple of days on those. Plus, didn’t there used to be search words too?
LOVE hidden pictures! I don’t know what I’d put in the box. I like the ‘on’ the box idea better. I always loved reading the boxes while eating breakfast!
Boxes are boring now. I’d put some sort of small activity booklet in there. Cross words, fun facts, word searches, mazes, etc.
I would put something in there that a kid could choke on or something else controversial. After all the idea is to generate publicity. Right? 🙂