They have a new CEO and apparently everything will be marked down by 40% right off the bat. This is what they say:
“• New tags. The retailer used to pile stickers on price tags to indicate each time an item was marked down. But now each time an item gets a new price, it gets a new tag, too. A red tag indicates an “Every Day” price, a white tag a “Month-Long Value” and a blue tag a “Best Price.”
• Simpler pricing. Penney will use whole figures when pricing items. In other words, you won’t see jeans with a price tag of $19.99, but rather $19 or $20.”
This is just a start. Are you a JCPenney shopper? I sure am. I love the bedding and towels and have bought a lot of clothes there. I like that pricing will be more predictable. You won’t have to wait for something like a pair of jeans to go on sale. That part is really nice.
Will this kind of thing make you shop at a store? Do you think this is smart? If you don’t shop there now, will you with this new pricing plan? What do you love and look forward to the most about sales? What do you hate the most about them?