Have you all heard what JCPenney is doing with their pricing? Check this out. It’s way too hard to explain.

They have a new CEO and apparently everything will be marked down by 40% right off the bat. This is what they say:

“• New tags. The retailer used to pile stickers on price tags to indicate each time an item was marked down. But now each time an item gets a new price, it gets a new tag, too. A red tag indicates an “Every Day” price, a white tag a “Month-Long Value” and a blue tag a “Best Price.”

• Simpler pricing. Penney will use whole figures when pricing items. In other words, you won’t see jeans with a price tag of $19.99, but rather $19 or $20.”

This is just a start. Are you a JCPenney shopper? I sure am. I love the bedding and towels and have bought a lot of clothes there. I like that pricing will be more predictable. You won’t have to wait for something like a pair of jeans to go on sale. That part is really nice.

Will this kind of thing make you shop at a store? Do you think this is smart? If you don’t shop there now, will you with this new pricing plan? What do you love and look forward to the most about sales? What do you hate the most about them?

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17 Responses to JCPenney

  1. SKL says:

    Well, good – that is one thing I hate about department stores. They mark stuff up and then they have a “big sale” and you end up still paying more than things are really worth – or wasting your time looking for a truly good deal. By the time you get something for a “good price,” you feel like that must be the thing nobody wanted, so it isn’t really a great feeling even if the price is OK.

    My mom used to be suckered into spending a lot on housewares and such for Christmas presents at the local predecessor of Macy’s. It used to drive me crazy, because she was short on cash. “Oh, look what a great sale.” Yeah, but . . . .

    I rarely shop at department stores. Of the times I do, though, JCPenney is one that I like. I only go shopping for clothes / shoes when I NEED them, and when I’m looking for something “nice” (like Easter dresses for the girls), I can usually find it at JCPenney. I have ordered from them online, too. But I don’t go shopping there just to browse or look for inspiration. I’ll buy the thing I’m looking for and leave. The store where I go for Christmas/birthday inspiration (for adults) is usually TJ Maxx.

  2. Jenny says:

    I shop here for my clothes. It just makes more sense that they’re doing it this way now. Instead of all the sales they had. The tags I think will be easier to understand. I’m looking forward to this new change.

  3. Laura says:

    I rarely shop at Penney’s but it’s not really their fault. Well, I guess maybe it is – the nearest one is about 40 min away. So I just don’t get there very often. Usually, if I need something and I want it nice, I’ll hit Target first. I’ve really gotten over the whole “go to the mall” thing, since our malls out here are very, very lame.

    But I DO like the idea of “flat” pricing. I SO hate the .99 nonsense. It isn’t fooling any but the stupidest among us. Just bump it up the extra penny and be done with it. Honestly, sometimes I wish they’d add in the tax, too, so I know EXACTLY how much I’m paying, and don’t have to add an extra percentage on to the bill. But on the other hand, I understand the reason for splitting out the tax, so it’s really not THAT big a deal. The nicest thing is the $20. Thank you for that.

    The rest, I appreciate the streamlining of it. I may stop in there just to see what it’s about.

    • Joy says:

      I hardly ever go in person to the store. I buy all my sheets, towels and stuff there without even looking anywhere else. Penney’s is really good about sending you free shipping deals all the time. Paul also really likes Jockey products and they have them there too. I tend to enjoy browsing there and get most of what I buy on some kind of a sale.

      • mssc54 says:

        We normally get the our linnens and towels from

      • Joy says:

        I like Overstock okay. I bought a down comforter from there years ago and I just love it. I’d buy towels there too but I’m really spoiled by my Chris Madden sheets. They’re all I buy and now I won’t have to wait till they go on sale because I’d never buy them at full price.

    • Joy says:

      I also LOVE the even number and not the $19.99 stuff and I also like going to the store knowing what the price of something is going to be.

  4. Just a Mom says:

    I do shop at JCP mostly for my youngest’s clothes. I like this new plan. Especially the round figuring.

  5. Sue says:

    I’m so glad you wrote about this!!! When I read this I thought, oh I should write a post! LOL! I am excited about it and hoping it works for them. We all know that everything is marked up so that companies can make a profit, but if they do this right, it will be a shock to everyone how much things are actually increased. Most of the comments I read from the story were people who were skeptical it would work and that Sears tried it before and it fell flat. They also worried that the quality of things would so South, but I’m hopeful they won’t.

    • Joy says:

      I felt shock and then anger too Sue knowing that stuff is marked up that much to begin with. I mean REALLY! I don’t really think the quality will go down. I sure hope not. I love so much of their stuff.

  6. Nikki says:

    Well, it’s nice to know clearance deals are the 1st and 3rd Friday of every month! 🙂 I love Penny’s, and until recently it was the only place I could find jeans to fit my very long and lean son. I also love the idea of the rounding price. I can’t stand when I see an add for $19.99. I also love the fact that they are getting rid of the “retail” price. I never buy things at full price. I think it’s great that they are looking at where their sales are coming from, and adjusting the price to make the costumer happy.

  7. Sue says:

    So I open my email today and there’s one from Penney’s announcing “Fair and Square Begins Now” Not only are they reducing prices, they’ve redone their shipping policy (Free to stores and free to your home over $50. Use to be you still had to pay something to ship it to the store and free over $69) and their return policy! (“any item, any time, anywhere, it’s that simple”) I am now more excited and I hope it works!

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