I’m not sure where I stand on this one… You all know that we are a HUGE Lego Family. So when I saw this story, I was all ready to be all “you’ve got to be kidding me” at this feminist group. But then I read it… and I AM all “you’ve got to be kidding me” at the feminist group, but I’m still not sure how I feel about the LadyFigs.
To me, Lego Minifigures (the regular Lego People) are boxy. They’re ALL boxy. We have a couple of Hermiones here (from Harry Potter sets), and she’s as boxy as Harry, Ron, and everyone else. You can only tell she’s a girl because you’ve added her long hair and a face with little tiny eyelashes. But Josh has never once looked at me and said, “Mom, how come the girl Legos don’t have boobs?” ‘Course, for that matter, he’s never asked about the shape of the male trousers, either. The subject has simply never mattered. That one is Hermione, and that’s that. And the rest of the figures are Harry, Ron, the StormTrooper of the day, Darth Vader, or whomever he decides to build. Their shape simply doesn’t matter to him.
Maybe it’s because he’s a boy? Maybe it’s because we generally don’t define things around here as “girl” and “boy” things, jobs, whatever (except for the “Hello Kitty Undies” taunting he gets when he’s being a goober). Unless, of course, they’re specifically for those genders. Underwear, for example. Or swimsuits. But then it’s just a matter of practicality, and nothing to be all exorcised about.
But now they have made shapely LadyFigs. They have waists, breasts. They appear to be taller than the regular MiniFigs, as well. And I think I have the biggest problem with this because now they’re gender-specific. Previously, Hermione’s head/hair could be placed on a fireman’s body today, and on a pirate’s body tomorrow. She could be anyone, anything. But now, there are going to be boys and girls. Will kids still want to interchange their characters? Will they want to put a pretty lady-head on a boxy body now, and make them have “gender-neutral” careers? (not to mention the question I have about their size: will they be able to fit into the existing Lego stuff? Or will we have to now go and buy a whole new line of kits? grrr)
I really don’t care about the group’s other issue… that of marketing the kits to girls with spas, beauty salons, etc. Lots of girls are girly-girls, and will really enjoy that stuff. Lego is appealing to their audience; that’s Marketing 101. No problems, there, because the stuff will still be interchangeable, and boys can work in salons just as easily as a girl can be an astronaut.
But they’ve been so successful thus far with the little boxy MiniFigures, I wonder why they have to change that?